Portfolio

Charlotte, North Carolina

The NASCAR Hall of Fame is an interactive entertainment attraction honoring the history and heritage of NASCAR. Opened in 2010, this high-tech venue was designed to educate and entertain visitors. It includes artifacts, interactive exhibits, a 278-person state-of-the-art theater, Hall of Honor, Buffalo Wild Wings restaurant, NASCAR Hall of Fame Gear Shop and NASCAR Media Group-operated broadcast studio. This facility sits on five acres and is part of an expansion to the Charlotte Convention Center. The facility includes a 40,000 SF flexible ballroom with seating capacity for 4,200 people (theater-style) or 2,400 people (banquet-style).

To control reverberation in the large atrium of the convention center’s Great Hall, Jaffe Holden suspended acoustic catenaries from the ceiling and placed acoustic absorbers behind massive projection screens. Sound treatments in The High Octane Theatre, where patrons experience the loud sounds and visuals of a real race, required complex sound isolation systems to block sound to the Hall of Honor located directly above. Complex acoustic treatments were deployed in exhibit areas to control sound bleed between exhibits, the NASCAR radio station, and studios.

Audio/video systems for the project included an orientation theater featuring a 64-foot curved screen, three digital projectors using blended edge technology, and a surround sound system capable of reproducing the thrill of NASCAR racing. The museum features a 50-foot digital billboard with a line array speaker system inside the Great Hall, a 60-foot digital billboard with outdoor concert-style audio systems in the courtyard, and two smaller theaters with left, right, and center audio systems. Audio and video support was provided within the multi-purpose Hall of Honor and a large ballroom was fitted with audio support and infrastructure for video. Interactive technology utilizing RFI card readers, video and audio provide the backbone of most exhibits.

Scope of Work

Architectural Acoustics
Audio/Video Systems
Sound Isolation
Mechanical System Noise Control

Client

City of Charlotte, Charlotte Regional Visitors Authority

Completion Date

2010

“This is hands down, without any doubt whatsoever, the nicest and most modern memorial in all of
professional sports. Forget the hyperbole … the
National Baseball Hall of Fame and Museum in
Cooperstown, NY, and the Pro Football Hall of
Fame in Canton, OH, are but rundown shacks
compared to this palace….From the host of
greeters to the displays themselves, this was a job done very, very well.”
-Rick Houston, NASCAR.COM
April 22, 2010